{"id":2070,"date":"2022-06-27T08:28:19","date_gmt":"2022-06-27T08:28:19","guid":{"rendered":"https:\/\/virgohealth.com\/?post_type=work&#038;p=2070"},"modified":"2022-06-27T09:02:56","modified_gmt":"2022-06-27T09:02:56","slug":"developing-a-prelaunch-strategy-and-scientific-narrative","status":"publish","type":"work","link":"https:\/\/virgohealth.com\/us\/work\/developing-a-prelaunch-strategy-and-scientific-narrative\/","title":{"rendered":"Developing a prelaunch strategy |and scientific narrative"},"content":{"rendered":"\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#51284f\">CHALLENGE<\/h2>\n\n\n\n<p>A vaccine brand\u2019s medical affairs team needed support aligning their prelaunch strategy across internal stakeholders and building their scientific narrative to inform content development.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#51284f\">SOLUTION<\/h2>\n\n\n\n<p>We developed a strategic planning framework, first running a cross-functional workshop that led stakeholders through a series of customized exercises to develop a forward-looking plan. Outputs were then developed, vetted, and cross-referenced by the extended Virgo\/Client Medical team as the next milestones were determined.<\/p>\n\n\n\n<p>The outputs generated from these workshops then informed our next task: refining and developing the scientific narrative for a variety of audiences. This storytelling workshop defined key messages for each target audience and developed a customized narrative for each audience group.<\/p>\n","protected":false},"author":1,"featured_media":2075,"parent":0,"template":"","class_list":["post-2070","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developing a prelaunch strategy |and scientific narrative - Virgo Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virgohealth.com\/us\/work\/developing-a-prelaunch-strategy-and-scientific-narrative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing a prelaunch strategy |and scientific narrative - Virgo Health\" \/>\n<meta property=\"og:description\" content=\"CHALLENGE A vaccine brand\u2019s medical affairs team needed support aligning their prelaunch strategy across internal stakeholders and building their scientific narrative to inform content development. SOLUTION We developed a strategic planning framework, first running a cross-functional workshop that led stakeholders through a series of customized exercises to develop a forward-looking plan. Outputs were then developed, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/virgohealth.com\/us\/work\/developing-a-prelaunch-strategy-and-scientific-narrative\/\" \/>\n<meta property=\"og:site_name\" content=\"Virgo Health\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virgohealth\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T09:02:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/virgohealth.com\/wp-content\/uploads\/2022\/06\/Picture-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"656\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@virgohealth\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/\",\"url\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/\",\"name\":\"Developing a prelaunch strategy |and scientific narrative - Virgo Health\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/virgohealth.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/virgohealth.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Picture-11.png\",\"datePublished\":\"2022-06-27T08:28:19+00:00\",\"dateModified\":\"2022-06-27T09:02:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/#breadcrumb\"},\"inLanguage\":\"en-USA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-USA\",\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/#primaryimage\",\"url\":\"https:\\\/\\\/virgohealth.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Picture-11.png\",\"contentUrl\":\"https:\\\/\\\/virgohealth.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Picture-11.png\",\"width\":656,\"height\":610},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/work\\\/developing-a-prelaunch-strategy-and-scientific-narrative\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/virgohealth.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work\",\"item\":\"https:\\\/\\\/virgohealth.com\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Developing a prelaunch strategy |and scientific narrative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/virgohealth.com\\\/#website\",\"url\":\"https:\\\/\\\/virgohealth.com\\\/\",\"name\":\"Virgo Health\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/virgohealth.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-USA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developing a prelaunch strategy |and scientific narrative - Virgo Health","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/virgohealth.com\/us\/work\/developing-a-prelaunch-strategy-and-scientific-narrative\/","og_locale":"en_US","og_type":"article","og_title":"Developing a prelaunch strategy |and scientific narrative - Virgo Health","og_description":"CHALLENGE A vaccine brand\u2019s medical affairs team needed support aligning their prelaunch strategy across internal stakeholders and building their scientific narrative to inform content development. 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