CHALLENGE
Fellowes asked us to drive mass awareness of workspace health, embedding them as an authority on workspace wellbeing in Europe.
APPROACH
We worked with Behavioural Futurist, William Higham, and occupational health experts to highlight how current working practices will affect our future health, leading to permanently bent backs and a huge range of health problems by 2040, launching the Fellowes ‘Future Work Colleague Report’.
We needed a shock from the future to bring the report life so we created Emma, work colleague of the future, a horrifying glimpse of all our future poor health issues based on the findings We leveraged our workplace health warning cross the world’s media.
