2025-06-05
Over the weekend, we launched ‘The Most Valuable Portrait’—a powerful campaign from Specsavers Home Visits in partnership with Carers UK.
Valued symbolically at £184 billion—the estimated worth of unpaid care in the UK, equivalent to funding a second NHS—the portrait honours the immense contributions of carers who often go unseen.
Around 1 in 10 people in England and Wales are unpaid carers, but the true figure is much higher, as many people don’t immediately recognise themselves as carers. In fact, over a third (36%) take more than three years to realise they’ve taken on this role, meaning they may be missing out on vital support available to them.
After its unveiling at the Saatchi Gallery, the portrait was displayed publicly at London’s South Bank, encased in a secure box and protected by 24-hour security. A striking way to make the invisible, visible.
Created by world-renowned artist Colin Davidson, the portrait features inspiring carer Jaycee le Bouche, representing the millions of carers across the UK.
Specsavers Home Visits witness the dedication of unpaid carers daily. Through this campaign, we aim to raise awareness and celebrate their extraordinary efforts.
The portrait has now been put up for sale via an online auction, with all proceeds going to Carers UK.
Watch the campaign film here – The Most Valuable Portrait | Specsavers UK