CHALLENGE
One million British men are estimated to have testosterone deficiency, but symptoms like fatigue are often passed off as signs of ageing. Just 8% get treatment. We needed to drive awareness and referrals among those at risk: men over 50.
APPROACH
We landed on social and football as the best platforms to engage our audience - a group that notoriously avoids medical professionals, particularly for ‘sensitive’ conditions,
We signed football legend Harry Redknapp for a tongue-in-cheek video short, giving his lacklustre team the half-time hairdryer treatment highlighting easily dismissed TD symptoms. Targeted social assets drove people to a bespoke Tackle TD website with information, a chat-bot and symptom checker.
